EriTech Global Academy · Growth Specialization
Creative Design
& Digital Marketing
Learn to build brands, create purposeful content, and design measurable marketing campaigns for real businesses, organizations, and clients.
- 12 weeksThree-month intensive program
- 3 categoriesFour focused weeks in each category
- Design → Create → GrowOne connected professional system
More than software training
Learn how creative work becomes real business growth.
This program is not built around random templates, posting without a plan, or relying blindly on automated tools. You learn the complete connection between audience, brand, content, distribution, conversion, and measurement.
The three-month intensive gives you a focused professional foundation for freelance services, agency support, content work, entrepreneurship, and stronger business marketing. It is designed for serious practice, not a promise of instant mastery or guaranteed income.
Build a clear visual brand
Use design fundamentals, audience insight, typography, color, positioning, and consistent visual systems.
Plan and produce useful content
Create content concepts, captions, short-form video, supporting graphics, production plans, and publishing systems.
Design ethical growth campaigns
Connect a customer problem, offer, creative, landing-page plan, advertising approach, and conversion goal.
Measure and improve the work
Read core performance signals, use basic tracking concepts, report findings, and improve a campaign with evidence.
The 12-week learning pathway
Three intensive categories. Four weeks each. One complete campaign story.
Each category deliberately concentrates the original professional curriculum into the skills students need to build, explain, and improve meaningful work.
Brand Design & Content Strategy
Four-week intensive foundation
Start with the thinking behind strong creative work: who the audience is, what the brand stands for, and how its content should communicate.
- Visual communication, hierarchy, composition, typography, color, and accessibility
- Brand positioning, audience research, competitor review, tone of voice, and content pillars
- Professional workflows with current tools such as Canva, Figma, Adobe tools, or approved alternatives
- Content ideas, hooks, captions, calls to action, briefs, calendars, and ethical copywriting
Content Creation, Video & Social Media
Four-week creative-production intensive
Turn a strategy into content people can understand, remember, and respond to across the platforms that matter for the audience.
- Smartphone production, framing, lighting, clear audio, shot planning, file organization, and visual storytelling
- Short-form video editing, graphics, thumbnails, captions, covers, and production-ready exports
- Platform selection, publishing systems, content adaptation, community response, and WhatsApp Business foundations
- Responsible rights, licensing, permissions, originality, and professional account-security habits
Digital Marketing, Advertising, Analytics & AI
Four-week campaign-and-growth intensive
Learn how to connect creative work to ethical demand generation, conversion, measurement, and better decisions.
- Customer offers, marketing funnels, landing-page planning, conversion basics, and creative testing
- Foundations of Meta, Google Search, and platform-native advertising concepts using simulations or approved environments
- Campaign KPIs, UTM and conversion concepts, analytics foundations, reporting, and optimization thinking
- AI-assisted research, ideation, production, and analysis with human review, fact checking, rights awareness, and quality control
A rhythm that keeps you producing
Live direction, dedicated practice, weekly creative progress.
This is an intensive 12-week program beginning on October 5, 2026. Every week combines live instruction, guided critique, practical assignments, and portfolio progress.
Exact Zoom class days and times will be provided to enrolled students. This allows EriTech Global Academy to confirm the best cohort schedule before the program begins.
Proof of your work
Finish with a connected body of work—not only completed lessons.
Every project strengthens the next one, so your final campaign can show both creative quality and professional thinking.
Brand & Content Foundation
Create a brand direction, audience snapshot, visual starter kit, voice guide, content pillars, and a focused 30-day content plan.
Content Production Campaign
Produce planned visual content and short-form video, then prepare captions, covers, a publishing schedule, and professional asset organization.
Brand Growth Campaign
Present an integrated strategy, offer, creative, campaign plan, basic measurement plan, and a clear recommendation for what should happen next.
Professional standards matter
Create with judgment. Market with responsibility.
The Academy teaches students to use modern tools intelligently, not to depend on shortcuts. Attractive work must still be accurate, respectful, legally usable, and connected to a real marketing goal.
Any advertising practice uses simulations, academy environments, or clearly approved budgets. Completing a lesson never gives a student unrestricted permission to spend a client’s money.
Responsible AI
Generate, review, verify, edit, and approve. Students remain responsible for quality, accuracy, rights, and brand consistency.
Creative rights & trust
Copyright, licensed assets, music, client permissions, truthful claims, originality, and disclosure are part of the work.
Evidence over vanity
Students learn that attention alone is not the goal: campaigns need an objective, a conversion path, and meaningful measurement.
Who this is for
For people ready to turn creative ability into useful professional work.
- Aspiring graphic designers, brand designers, content creators, and video editors
- Social-media assistants, community managers, and digital-marketing beginners
- Entrepreneurs, small-business owners, and organization or community staff
- Freelancers and agency trainees building a stronger creative and marketing foundation
- Creators who want to plan, produce, publish, and explain their work more professionally
What you need
Start prepared.
- Reliable access to a laptop and internet for live Zoom sessions, production, and project work
- A smartphone with a usable camera for practical content-production assignments
- Basic computer, email, internet, and file-management skills
- Willingness to create, revise, present, and receive professional feedback
- Commitment to attend three live sessions and complete two self-paced training days every week
No prior professional design or marketing experience is required. Students needing core digital support should begin with Digital Office & Business Technology.
Where this can lead
Use your portfolio and practical evidence to pursue your next step.
Skills alone do not guarantee employment or income. This intensive gives you structured practice, portfolio work, and professional habits you can use to pursue opportunity with greater confidence.
Creative design
Support brands with social graphics, visual identity foundations, marketing materials, presentation design, and content packaging.
Content & video production
Plan and produce short-form content, edits, covers, thumbnails, simple campaign assets, and content systems for clients or organizations.
Social & community support
Help manage publishing calendars, community responses, brand voice, content coordination, and performance observations.
Digital marketing support
Contribute to campaign planning, creative testing, lead-generation preparation, reporting, and marketing coordination under appropriate supervision.
Before you apply
Frequently asked questions
Use the application page to tell us about your experience, your goals, and the type of work you want to build toward.
Go to the Application PageWhen does the next program begin?
The next cohort begins on October 5, 2026. The exact Zoom class days and times will be shared with enrolled students.
How long is the program?
The complete program is a 12-week intensive: three categories, with four focused weeks in each category.
How will the classes work each week?
You will attend three instructor-led Zoom classes per week and complete two days of structured self-paced training for practice, production, assignments, project work, and portfolio development.
Can I join as a beginner?
Yes. No professional design or marketing experience is required, but you need basic computer, email, internet, and file-management ability, plus reliable access to a laptop, smartphone, and internet.
Which tools will I learn?
Students use current tools that may include Canva, Figma, selected Adobe tools, video-editing tools, social-platform workflows, advertising and analytics concepts, and responsible AI-assisted workflows. The exact tools are reviewed before each cohort so training stays current.
Will I receive a certificate?
Students who successfully complete required work, the final capstone, and the Academy’s completion standards receive the EriTech Global Creative Design & Digital Marketing Professional Certificate.
October 2026 cohort
Build brands. Create content. Learn to generate smarter growth.
Apply now to begin the 12-week Creative Design & Digital Marketing Professional Program on October 5, 2026.
The exact Zoom class days and times will be provided to enrolled students.